VetTalk drove significant blood work compliance and online sales using pre-built education targeting pet owners.

Since implementing VetTalk, Caring Hands Animal Hospital has seen measurable improvements in both preventive care compliance and client purchasing behavior. Wellness bloodwork compliance increased from 32% to 40% year over year—a 25% relative increase—while external laboratory revenue grew by nearly 20% over the same period. By connecting VetTalk's doctor-recommended products directly to their online pharmacy, the hospital also reversed a declining trend, achieving an average 23% increase in online pharmacy sales per month.

About Caring Hands Veterinary Hospitals

Caring Hands Veterinary Hospitals is committed to providing exceptional preventive care while helping pet owners make informed healthcare decisions for their pets. With a strong focus on client education, the team continually looks for ways to improve compliance with preventive care recommendations and create more meaningful conversations between veterinary teams and pet owners.

The Challenge

Preventive bloodwork is one of the most valuable tools for identifying health concerns before pets show clinical signs, yet many pet owners decline recommended testing because they don't fully understand its importance.

Like many veterinary hospitals, Caring Hands found that conversations about wellness diagnostics often happened during already busy appointments, leaving little time to explain the long-term value of annual bloodwork. As a result, compliance remained below the hospital’s goals despite consistent recommendations from the medical team.

The hospital wanted a scalable way to educate pet owners before their appointment, reinforce the veterinarian’s recommendation, and create more productive wellness conversations—without adding additional work for the staff.

The Solution

Caring Hands implemented VetTalk to automatically deliver personalized educational content to pet owners before each wellness appointment.

Using VetTalk, the hospital was able to:

• Automatically educate clients on the importance of preventive bloodwork before their appointment.
• Reinforce veterinarian recommendations with consistent, easy-to-understand educational videos.
• Prepare pet owners for conversations during the wellness exam.
• Deliver the same high-quality educational experience across every hospital visit.

By moving education outside of the appointment, veterinarians spent less time explaining the "why" and more time discussing each pet’s individual health need.